As the national subsidy policy for home appliance "upgrade and replace" is further implemented, the air conditioning industry is ushering in a new transformation themed around "iteration." This transformation is not only about the renewal of products but also a comprehensive upgrade of consumer trends, market patterns, and brand competition. Against this backdrop, Hisense Air Conditioning has taken the lead in launching an "air conditioning iteration and renewal" campaign in Anshun, Guizhou, with the theme "Quality Renewal, Building a Bright Home." The campaign is committed to promoting the dual enhancement of healthy breathing and quality life for Chinese families through technological innovation and product upgrades.
Hisense Air Conditioning's initiative not only responds to the national policy call but is also based on a deep insight into market demands. With the general trend of consumption upgrading, people's needs for air conditioning have shifted from simple cooling and heating to the pursuit of health, comfort, intelligence, and other multifaceted experiences. Hisense Air Conditioning, with its technological accumulation and innovation capabilities in the field of fresh air air conditioning, has introduced a series of new products that lead market trends, such as the Xiao Yangba X3 and Xiao Yangba X7. These products not only have powerful fresh air oxygen-enriching functions but also provide more personalized air solutions for consumers through AI intelligent scenarios.
Hisense Air Conditioning's "Quality Renewal Plan" is not just a simple marketing activity but a systematic battle involving products, technology, and services in all aspects. Through this plan, Hisense Air Conditioning is not only promoting the renewal of air conditioning products but also pushing the entire air conditioning industry towards a direction of higher quality and higher technological content. Hisense Air Conditioning's move is expected to achieve three systematic transformations from "products, scenes to industry," leading the air conditioning industry into a new stage of development.
With the help of the "upgrade and replace" policy, Hisense Air Conditioning's actions are expected to accelerate the trend of air conditioning consumption and leverage the continuous upward breakthrough of air conditioning "renewal of air, renewal of life, and renewal of lifestyle." Hisense Air Conditioning provides consumers with high-quality products, experiences, and services, bringing high-quality life enjoyment, and also providing new momentum for the green transformation and sustainable development of the air conditioning industry.